The COVID-19 pandemic has created two very distinct spheres in the global economy. In the first sphere, shutdowns have flatlined revenue, and led to massive furloughs, layoffs, and business failures. Much of the world has plunged into a recession that may not improve until the end of 2020 (or later).
Lightning-fast shipping speeds and real-time tracking updates are more important to consumers than ever. The biggest players in the game have set expectations sky high for ecommerce retailers, and many companies are seeking out any opportunity available to gain an edge.